Strategy & Agency
How to think about performance marketing, brand-building and agency partnerships at scale.
Subscribe to Strategy & Agency via RSSDigital Marketing Cost in India (2026): Complete Pricing Breakdown
What digital marketing actually costs in India in 2026 — SEO, Google Ads, Meta Ads, content, influencer and agency retainers, with realistic monthly budgets by business stage.
SaaS Marketing in India (2026): The Full-Funnel Playbook
How Indian SaaS companies win in 2026 — ICP, SEO, paid, product-led growth, and the metrics that actually predict ARR.
How to Choose a Performance Marketing Agency in India (2026 Guide)
A practical framework for Indian founders evaluating performance marketing agencies — what to ask, how to price, and the red flags that cost you lakhs before you realise.
Digital Marketing Agency Pricing in India: 2026 Guide
How much do digital marketing agencies in India actually charge in 2026? Retainer ranges, performance fees, project pricing and what to expect for SEO, paid media and full-funnel scope.
Social Media Marketing Agency in India: 2026 Buyer's Guide
How to choose a social media marketing agency in India in 2026 — platform strategy, content velocity, paid social, pricing, and what separates real growth from vanity metrics.
Bharat-First Marketing: The 2026 Strategy for Pan-India Brands
Metro India is saturated. The next ₹50,000 Cr of D2C growth is in Bharat. Here's the strategic framework for a Bharat-first marketing approach in 2026.
Vernacular Marketing in India: The 2026 Playbook for Hindi, Tamil & 6 Other Languages
Vernacular content drives 2-3x engagement vs English in India. Here's how to build Hindi, Tamil, Telugu, Marathi and Bengali campaigns that actually convert.
Influencer Marketing in India 2026: Pricing, ROI & Playbook
Updated 2026 rate cards, ROI benchmarks and the creator-led growth playbook Indian D2C and B2C brands are using to scale profitably.
Best Digital Marketing Agency in India: A Founder's Honest Guide
The 'best' agency depends on your stage, category, and growth model. Here's how to find the right partner instead of the most famous one.
What Makes a Great Performance Marketing Company in India?
Performance marketing is not "running ads." Here's the operational framework that separates Indian performance teams that scale revenue from those that burn budgets.
Performance Marketing vs Brand Marketing: A False Choice
Indian founders are told to pick between performance and brand. The fastest-growing companies do both — here's the operating model that makes it work.