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Strategy & Agency
How to think about performance marketing, brand-building and agency partnerships at scale.
Subscribe to Strategy & Agency via RSS30 May 2026 · 13 min read
Influencer Marketing in India 2026: Pricing, ROI & Playbook
Updated 2026 rate cards, ROI benchmarks and the creator-led growth playbook Indian D2C and B2C brands are using to scale profitably.
12 May 2026 · 9 min read
Best Digital Marketing Agency in India: A Founder's Honest Guide
The 'best' agency depends on your stage, category, and growth model. Here's how to find the right partner instead of the most famous one.
10 May 2026 · 9 min read
What Makes a Great Performance Marketing Company in India?
Performance marketing is not "running ads." Here's the operational framework that separates Indian performance teams that scale revenue from those that burn budgets.
8 May 2026 · 11 min read
Performance Marketing vs Brand Marketing: A False Choice
Indian founders are told to pick between performance and brand. The fastest-growing companies do both — here's the operating model that makes it work.