Paid Ads
Google Ads, Meta Ads, Performance Max and PPC playbooks for Indian D2C and B2B brands.
Subscribe to Paid Ads via RSSGoogle Ads vs Meta Ads for Indian D2C Brands (2026 Comparison)
A head-to-head comparison of Google Ads and Meta Ads for Indian D2C brands — CPMs, intent, creative demands, ROAS benchmarks and how to split budget in 2026.
Programmatic Advertising in India (2026): The Buyer's Playbook
How programmatic advertising actually works in India in 2026 — DSPs, CTV, pricing, fraud, and what to insist on from your agency.
YouTube Ads in India (2026): The Complete Playbook for CPV, Targeting & ROAS
How to run YouTube ads in India that actually convert — CPV benchmarks, format selection, targeting stacks and creative rules for 2026.
LinkedIn Ads in India for B2B: The 2026 Playbook
How Indian B2B and SaaS brands actually win on LinkedIn Ads in 2026 — campaign structure, creative formats, realistic CPLs, and budget thresholds.
Google Performance Max in India: Complete 2026 Guide
Performance Max now drives the majority of Google Ads revenue for Indian e-commerce brands. Here's how to structure, feed, and optimise PMax campaigns for profitable scale.
Meta Ads in India 2026: The Playbook for Profitable Scale
Why Meta Ads still drives 40% of Indian D2C revenue in 2026 — and the campaign structures, creative frameworks, and bidding strategies that are working right now.
5 Google Ads Mistakes Killing Indian D2C Brands in 2026
After auditing 40+ Indian D2C Google Ads accounts in 2026, these are the five mistakes we see in 90% of them — and what to do instead.
How to Choose a PPC Agency in India That Doesn't Waste Your Budget
Google Ads and Meta PPC management in India is full of hidden inefficiencies. Here's the audit framework to find an agency that treats your money like their own.