Paid Ads
Google Ads, Meta Ads, Performance Max and PPC playbooks for Indian D2C and B2B brands.
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Don’t Test Everything: A Small-Budget Ad Creative Workshop
A practical workshop for testing one ad creative hypothesis on a small budget, with fair comparisons, brand safeguards and honest learning.
Digital Marketing for Real Estate in India (2026): Lead Quality Over Lead Volume
How Indian developers and brokers generate site visits, not junk leads — channel mix, RERA-safe creative, CRM routing and cost-per-site-visit benchmarks.
Google Ads vs Meta Ads for Indian D2C Brands (2026 Comparison)
A head-to-head comparison of Google Ads and Meta Ads for Indian D2C brands — CPMs, intent, creative demands, ROAS benchmarks and how to split budget in 2026.
Programmatic Advertising in India (2026): The Buyer's Playbook
How programmatic advertising actually works in India in 2026 — DSPs, CTV, pricing, fraud, and what to insist on from your agency.
YouTube Ads in India (2026): The Complete Playbook for CPV, Targeting & ROAS
How to run YouTube ads in India that actually convert — CPV benchmarks, format selection, targeting stacks and creative rules for 2026.
LinkedIn Ads in India for B2B: The 2026 Playbook
How Indian B2B and SaaS brands actually win on LinkedIn Ads in 2026 — campaign structure, creative formats, realistic CPLs, and budget thresholds.
Google Performance Max in India: Complete 2026 Guide
Performance Max now drives the majority of Google Ads revenue for Indian e-commerce brands. Here's how to structure, feed, and optimise PMax campaigns for profitable scale.
Meta Ads in India 2026: The Playbook for Profitable Scale
Why Meta Ads still drives 40% of Indian D2C revenue in 2026 — and the campaign structures, creative frameworks, and bidding strategies that are working right now.
5 Google Ads Measurement Mistakes Indian D2C Brands Should Check
Five checks for Indian D2C Google Ads accounts: profitability, campaign structure, attribution settings and trustworthy conversion data.
How to Choose a PPC Agency in India That Doesn't Waste Your Budget
Google Ads and Meta PPC management in India is full of hidden inefficiencies. Here's the audit framework to find an agency that treats your money like their own.
Prepare before committing ad spend.
Start with the problem you need to solve. Use the articles as planning frameworks, then check their assumptions against your own customer evidence and the linked current platform documentation.
Before putting a recommendation into practice
- Write down the decision you want the article to help you make.
- Separate illustrative examples from evidence about your own account.
- Choose one action and record what would count as useful progress.
Questions worth asking
Go deeper
Check account access, measurement and scope before signing.
Separate channel costs, implementation and measurement before committing spend.