India's performance marketing agency for brands that count revenue, not impressions.
Adservex runs paid media on Google, Meta, YouTube, LinkedIn and programmatic for India's most ambitious D2C, SaaS, fintech and B2B brands — measured in ROAS, CAC and payback, not vanity dashboards.
Paid media, accountable to P&L.
A performance marketing agency in India is judged on one question: did this month's spend make or lose money? Everything else — fancy decks, awards, brand stories — is decoration.
We've spent nine years buying media for Indian brands across D2C, BFSI, SaaS and B2B. The playbook that works isn't a secret: ruthless measurement, fast creative iteration, incrementality testing and a refusal to scale what can't be attributed.
Every Adservex engagement starts with a free growth audit, a measurement plan and a 90-day thesis tied to your real unit economics. If we can't see a path to profitable scale, we'll tell you on the intro call.
Six performance channels. One team, one P&L.
We don't silo media buyers by platform — every pod runs the full mix, so budget shifts where incrementality is highest, not where commissions are.
Google Ads
Search, Performance Max, Demand Gen and YouTube — built around incrementality, not last-click.
Meta Ads
Facebook & Instagram with iOS-safe measurement, advantage+ structures and creative testing systems.
LinkedIn Ads
B2B and SaaS pipeline — ABM lists, lookalikes, document & video ads tuned to MQL-to-SQL.
YouTube & Demand Gen
Top-of-funnel video that compounds search demand and lowers blended CAC over 90 days.
Programmatic & DV360
DSP buying, CTV and retargeting at India-scale CPMs with brand-safe inventory curation.
Affiliate & Influencer
Performance creator partnerships measured in CPA and ROAS — not vanity reach.
From audit to compounding ROAS in 90 days.
Free growth audit
We audit your Google Ads, Meta Ads, GA4 and pixel/CAPI setup. You get a written report — yours to keep, whether or not we work together.
Measurement plan
Server-side GTM, GA4, Meta CAPI, Google Enhanced Conversions and a single source-of-truth dashboard before a rupee of spend changes.
90-day growth thesis
Channel mix, budget split, creative pillars, landing-page tests and a ROAS/CAC target tied to your real margins.
Compounding execution
Weekly creative shipments, monthly experiments and quarterly business reviews against revenue — not impressions.
Eight verticals. Real India benchmarks.
We bring CPM, CPC, CTR, CVR and CAC benchmarks from inside the category — not a global Meta whitepaper from 2021.
When a performance agency wins.
Hire Adservex when…
- You spend ₹3L+/month and need a senior team without a ₹40L+ in-house salary bill.
- You want category benchmarks from 100+ Indian brands, not one career's worth.
- Creative is your bottleneck and you need 20–40 fresh ads a month.
- Your GA4 / pixel / CAPI is broken and ROAS reports can't be trusted.
Stay in-house when…
- You spend ₹50L+/month with stable channels and a 6+ person growth team.
- Your IP is the optimisation algorithm itself (most fintech & gaming brands).
- Compliance demands all PII data stays inside one entity.
We'll tell you honestly which bucket you're in on the intro call.
Transparent engagement models.
Launch
Media ₹3–10L/mo
Single-channel focus (Google or Meta). Best for seed/Series-A brands spending ₹3–10L on media.
Scale
Media ₹10–40L/mo
Multi-channel (Google + Meta + YouTube) with creative engine, server-side tracking and weekly experiments.
Compound
Media ₹40L–5Cr/mo
Full-funnel performance, brand-led demand gen, MMM-lite, incrementality testing. For brands >₹40L/mo.
Performance marketing FAQs.
What does a performance marketing agency in India actually do?
A performance marketing agency runs paid media — Google Ads, Meta Ads, LinkedIn, YouTube, programmatic and affiliates — where every rupee is measured against an outcome like ROAS, CAC, payback or pipeline. At Adservex we own the strategy, measurement, creative, media buying and CRO end-to-end so you have one team accountable for revenue, not five vendors blaming each other.
How is performance marketing different from digital marketing?
Digital marketing is the umbrella — SEO, content, social, email, paid. Performance marketing is the paid, measurable, scalable slice optimised to a business KPI. If your CFO can't tell whether last month's spend made or lost money, it isn't performance marketing yet.
What does a performance marketing agency cost in India?
Fees in India typically range from ₹1.5L/month for focused single-channel engagements to ₹8–15L/month for multi-channel growth programs. Performance-only models layer 8–12% of media spend. We never lock you in — month-to-month after the first 90 days.
What ROAS or CAC should I expect?
Honest answer: it depends on AOV, margin, category and how warm your brand is. D2C beauty brands we work with sit at 4–7× blended ROAS; SaaS clients see CAC payback shrink from 14 months to 7–9. We commit to a 90-day target after the audit, not before.
Do you work with startups and small budgets?
Yes — we run a focused engagement starting at ₹1.5L/month for seed-to-Series-A brands with at least ₹3L/month in media budget. Below that, paid media compounds too slowly to justify an agency fee, and we'll tell you that on the intro call.
Do you run creative or just media buying?
Both. Performance creative is now the biggest lever — Meta and Google's models are smart enough that ad copy, hooks, thumbnails and UGC drive most of the variance. We ship 20–40 fresh creatives per month per active brand.
How do you measure incrementality, not just last-click?
We use geo-holdouts, conversion lift studies, Meta Lift, Google Ads experiments and MMM-lite for brands spending ₹25L+/month. Attribution is GA4 + server-side, but spend decisions are made on incrementality, not platform-reported ROAS.
Which cities in India do you serve?
We're headquartered in Mumbai with dedicated playbooks for Bengaluru, Delhi NCR, Pune, Hyderabad, Chennai, Kolkata and Ahmedabad. Engagements are remote-first with quarterly on-site sprints.
Let's audit your paid media — free.
30-minute audit of Google Ads, Meta Ads and GA4. You walk away with a written report, whether or not we work together.
Book your free audit